21深度丨外卖“非对称”战局:京东的社保、低佣金能否撼动美团护城河?

21世纪经济报道
28 Feb

沉寂多时的外卖战场,再度风云骤起。继抖音强势入局后,京东也高调宣布杀入本地生活领域。此刻,外卖江湖,战火重燃。  2月28日下午,京东外卖在京东集团北京总部,与首批全职骑手代表举办签约仪式。3月1日起,京东将与全职骑手们签署正式劳动合同,为他们缴纳五险一金,并承担他们个人所需缴纳的部分。  京东选择从最核心的骑手资源切入,试图以此为突破口,从美团和饿了么盘踞已久的市场中分得一杯羹。与此同时,美团...

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