瑞幸正逐渐走出“单店效益下滑”的阴霾。 近日,瑞幸披露2024年四季度及全年财报显示,2024年全年营收344.75亿元,同比增长38.4%;门店总数同比增涨37.5%至22340家。 同期GAAP营业利润为35.38亿元,同比增长16.9%;营业利润率同比下滑1.9个百分点至12.1%。 但从全年尺度看,快速开店带来的“后遗症”正在转好,瑞幸整体经营效率有所改善。 继一季度亏损后,瑞幸2024年...
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