The Tourism Authority of Thailand tapped Baidu (HKG:9888) unit Beijing Baidu Netcom Science Technology to promote the country as a safe travel destination, according to a Friday news release by the authority.
Baidu Netcom signed a letter of intent with the Tourism Authority of Thailand Thursday to promote the country's tourism using digital marketing tooks, AI-powered travel insights, and customized content, the report said.
The collaboration came about after news regarding Chinese actor Wang Xing's alleged abduction in the Thailand-Myanmar border went viral, according to a separate Bloomberg News report Friday.
The actor's abduction prompted last-minute cancellations of Lunar New Year trips to Thailand by mainland Chinese travellers, Bloomberg said.
Shares fell 5% during Friday's afternoon trading.
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