星巴克:业绩下滑,卖身或成最优解

和讯网
28 Feb

【星巴克中国业务深陷困境,卖身传闻频出】2003 年,一篇文章让星巴克与社会阶层和身份序列强挂钩,其业绩曾节节攀升。但如今,星巴克中国半年内三次深陷卖身传闻,且未否认。星巴克中国市场颓势加剧,2025 财年 Q1 总营收 53.4 亿元人民币,同比增长 1%,但同店销售额下降 6%,已连续 4 个季度下滑。过去 5 个季度净增 1595 家门店,但 2024 年财年可比同店销售额同比下滑 14%,...

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