尽管许多消费者在支出上更加谨慎，eBay仍在加大对人工智能的投资，以吸引顾客持续光顾。

　　这家在线交易平台旨在改变商品浏览体验，努力让棒球卡和手工陶器这类商品看起来像是顾客的 “必买之物”。首席产品官Eddie Garcia表示，采取这些举措是因为其他零售商正越来越多地利用人工智能，为顾客带来更具娱乐性和个性化的浏览体验。

　　eBay新增了一项生成式人工智能功能，卖家可以利用它编辑商品列表的背景使其更具吸引力。在时尚品类方面，eBay会根据顾客当前浏览的商品，为他们提供人工智能生成的图片，帮助找到可能与他们正在购买的衬衫搭配的裙子或鞋子。

　　收藏品这类非季节性商品是eBay增长最快的部分，而且公司正加大投资，根据顾客已有的兴趣帮助他们发现新的产品和品类。

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责任编辑：陈钰嘉

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