因价格战担忧,星巴克中国中资买方仅两家

阿尔法工场
28 Feb

(原标题:因价格战担忧,星巴克中国中资买方仅两家)作者| 李言来源 | 新零售导语:这一困境源于中国咖啡市场的剧烈变革。以瑞幸咖啡和库迪咖啡为代表的本土品牌,凭借低价策略快速崛起,重塑市场格局。传闻已久的星巴克中国业务出售一事,有了最新进展。2月25日,据知情人士透露,包括美国KKR、华润集团以及美团在内的多家企业,已正式加入竞购星巴克中国业务股份的行列。这个曾经让无数中国人爱上咖啡的洋品牌,如今...

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