中信证券:微信小店等新渠道正稳步发展 有望为上市零食企业提供新增长点

中信证券研究
28 Feb

中信证券研报表示,零食行业发展史本质是一轮又一轮的渠道变迁历程,从线下到线上、从货架电商到直播电商、从传统线下到量贩零食店及会员超市,每一轮渠道变革下,零食企业都需做出优化调整,才能捕捉渠道红利。过去3年,实力不俗的上市零食企业大都抓住量贩零食、会员超市、直播电商渠道红利实现成长及份额提升,2025年本轮渠道红利延续,零食依然是食品饮料成长最确定的板块之一。而微信小店、传统商超调改、即时零售等新...

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