一些分析师认为,阿尔法・罗密欧是斯特兰蒂斯旗下可能会在品牌组合重组中受到冲击的品牌之一。图中展示的是阿尔法・罗密欧 Giulia Quadrifoglio 车型。当斯特兰蒂斯董事长约翰・埃尔坎面试首席执行官候选人来领导集团时,确定该汽车制造商 14 个品牌中有多少个应该继续存在是一项重要的优先任务。该公司庞大的品牌组合 —— 在同行业中规模最大,而同行大多专注于一两个品牌 —— 反映了它源于 ...
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