新浪科技讯 2月27日下午消息，近日在接受“微信公开课”官方账号采访时，东方甄选披露微信小店“送礼”功能相关销售数据。

　　据介绍，2025年元旦，东方甄选微信小店经历了送礼订单的首次爆发，当日送礼订单数量相比前一天暴增1622%。除夕夜，东方甄选的微信小店一天GMV突破500万元，送礼订单占比高达85%。使用送礼功能的用户中，年轻男性占比从日常的40%跃升至57%。

　　东方甄选微信小店运营负责人表示：“从实际数据来看，客单价较高且能赋予情绪价值的商品，在送礼场景下比较受欢迎，尤其是适合团聚、寓意喜庆的商品。最热卖的前5大产品里，水果占到3个，而低糖汤圆、无糖苏打气泡水也非常受欢迎。”

　　据负责人透露，东方甄选微信小店下一步将聚焦两大方向：一是将发力在送礼物场景的搜索运营方向；二是强化内容生态布局，充分发挥其在短视频、直播等内容领域等优势。

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责任编辑：何俊熹

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