Sorry Coffee Drinkers: Higher Prices Are Coming, Smucker Says -- WSJ

Dow Jones
27 Feb

By Jesse Newman

Your morning cup of Joe isn't getting any cheaper.

J.M. Smucker, which sells the Dunkin', Folgers and Café Bustelo brands, said that it would continue raising prices on coffee to offset its own higher costs.

Smucker raised prices for some coffee products in June, and then again in October, reflecting record-high green-coffee costs. The Orrville, Ohio-based company said Thursday that it expects to hike prices further, likely in the first half of its next fiscal year.

Higher prices helped boost sales for Smucker's retail coffee business in its latest quarter, Smucker said. Shares edged higher.

Coffee prices have soared as poor weather in major production regions has disrupted production. In January, Arabica coffee hit an all-time high after President Trump threatened 25% tariffs and economic sanctions on Colombia, a major exporter, before backing down.

Sales of at-home coffee jumped during the pandemic, when millions of Americans began working from home. More recently, shoppers have been looking for deals as grocery bills continue to increase.

Chief Executive Mark Smucker said that at-home coffee drinking remains strong, and that the company's products are affordable compared to coffee shops or energy drinks: "A brewed cup of coffee, even a K-Cup, is a fraction of the cost."

He said that the coffee industry has made progress helping smallholder farmers improve their crops, and with breeding programs focused on creating coffee plants that are more resistant to climate change.

"The commodity is cyclical," the CEO said. "Over time the commodity will moderate."

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

February 27, 2025 10:15 ET (15:15 GMT)

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