全球翻新手机最新报告出炉 苹果占比超五成

凤凰网科技
27 Feb

凤凰网科技讯(作者/冯皓钦)2月27日,据Counterpoint Research最新报告显示,2024年全球翻新智能手机销量同比增长5%,苹果以56%市场份额创历史新高,较其2023年提升5个百分点。但受新款iPhone供应短缺影响,翻新机均价同比下跌11%至394美元。

据悉,iPhone 11/12系列成为苹果增长主力,而iPhone13/14系列因用户延长使用周期等导致市场流通量不足。与此同时,5G翻新机占比提升至42%,但分析师认为若iPhone供应充足该比例或更高。

来源:Counterpoint Research 2024年二手智能手机市场报告 

注:由于四舍五入,数值之和可能不等于100%

值得注意的是,仅清洁包装的“原样销售”机型销量增长13%,主要因设备耐用性提升及翻新成本上涨。Counterpoint预测,随着2020-2022年购机潮设备进入换机周期,2025年翻新市场将迎来复苏,未来库存管理与新兴市场交易或成增长关键。

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