Duolingo Looking to Do Better at Retaining Returning Users -- Market Talk

Dow Jones
28 Feb
 

1848 ET - Duolingo is working on retaining its resurrected users, those who return to the app. That is the one piece the language-learning app still needs to work on, CEO Luis von Ahn says on a call with analysts. At the same time, the company is seeing slightly more resurrected users than new users at the top of the marketing funnel, von Ahn says. Another area Duolingo is looking at is pricing after making available its paying plan Duolingo Max in almost every country except for countries like China--because of the use of OpenAI. "In some of the poorest countries, our price is too high," but the company is focused on never losing money on Max, von Ahn says. Overtime, Duolingo expects to be in a position to lower prices in countries like India. Shares fall 7.1%, to $348.99, in post-market trading. (sabela.ojea@wsj.com; @sabelaojeaguix)

 

(END) Dow Jones Newswires

February 27, 2025 18:48 ET (23:48 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10