新浪科技讯 2月27日上午消息，1月26日，由阅文集团打造的YUEWEN WONDERLAND嘉年华在新加坡开幕，活动为期一个月。阅文披露数据称，此次活动出海新加坡的商品品类超30种、SKU超230个，截至目前，新春系列和新加坡主题系列产品总GMV已突破500万元。

　　阅文集团CEO兼总裁侯晓楠在今年春节内部信中称，IP商业化将是阅文2025年重点发力方向之一。阅文方面称，本次活动是阅文发力“谷子”出海的重要一步。“谷子”已成阅文新的增收点，2024年上半年卡牌业务GMV约为1亿元。截至2024年11月阅文的衍生品业务营收为2023年的2.5倍，其中轻软周边产品营收同比提升400%。

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责任编辑：江钰涵

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