Release Date: February 26, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Marcus, you sounded constructive on new ASPs. Is this due to rates coming down, allowing buyers to afford more expensive units, or is there another mix dynamic? A: Marcus Lemonis, CEO: ASPs typically start lower in the year and rise as we move into Q3 and Q4. The 10-year treasury yield's stabilization and potential reduction could lead to retail finance rate relief, allowing customers to afford more expensive units without a significant payment increase. We aim for an annual ASP of $40,000 on new and $32,000 on used units.
Q: How much of the SG&A improvement is from growth in profit dollars versus discrete cost savings? A: Marcus Lemonis, CEO: While some improvement comes from overall gross profit growth, significant SG&A improvements are planned through difficult decisions, including headcount reductions. We are committed to achieving a 600 to 700 basis point improvement in SG&A, adjusting as necessary to meet this target.
Q: What informs your view of green shoots in the RV landscape, and how has show season feedback been? A: Marcus Lemonis, CEO: We see positive signs from manufacturer shipments and dealer restocking. Foot traffic and lead volume are strong, with better conversion rates and margins. Used inventory values are stable, indicating consumer confidence. We expect a better year for the industry if manufacturers maintain discipline and dealers restock appropriately.
Q: Can you discuss the change in your inventory mix year-on-year on the new side? A: Marcus Lemonis, CEO: We stock inventory based on consumer demand, focusing on price points and monthly payments consumers can afford. Our exclusive brand line and contract manufacturing are performing well, ensuring we capture demand across segments. We aim to sell 130,000 units this year, regardless of type or price.
Q: How do you view the used RV opportunity in 2025 compared to new? A: Marcus Lemonis, CEO: We are focused on ramping up used RV procurement, having bought more units in January and February than ever before. The used market is crucial for our EBITDA growth and leverage reduction. We are committed to improving used margins and see it as a significant opportunity for profitability.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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