据两名消息人士表示,法国监管机构准备在下个月对苹果公司的隐私控制工具做出裁决,该公司可能面临反垄断罚款。
上述隐私控制工具称为App Tracking Transparency(APP追踪透明度,ATT),该工具允许iPhone用户决定哪些应用程序可以跟踪用户活动。
该工具帮助Meta Platforms的Facebook等公司和在线广告商为用户定制广告并衡量其影响。
包括Facebook在内的数字广告和移动游戏公司表示,这款工具让他们的产品在Apple平台上做广告变得更加昂贵和困难。
法国监管机构于2023年对苹果提出指控,称其担心该公司可能“滥用其支配地位,对将用户数据用于广告目的实施歧视性、非客观和不透明的条件”。
知情人士表示,预计法国监管机构将于下个月作出决定,命令苹果停止其反竞争行为,并可能处以罚款,这将是针对ATT的首个监管否决权。
法国的反垄断罚款可能高达苹果公司全球年营收的10%。
责任编辑:张俊 SF065
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