据《上海证券报》引述微信公开课在《小店送礼商家怎么发力？东方甄选日销500万大揭秘》一文中透露，目前东方甄选(01797.HK) 微信小店送礼订单占整体订单比重高达85%，部分重要节假日占比超过90%。
报道引述东方甄选相关人士表示，东方甄选在货品组合、营销节奏、物流和售后服务等方面打出的一系列“组合拳”。
首先，微信送礼物推出后，一直深耕农产品及食品直播电商的东方甄选，第一时间开通送礼物功能，开始精准化营运。在营销方面，东方甄选同时通过公众号、视频号及私域社群等多渠道联动。同时，东方甄选精准卡位“节日经济”，在物流与包装环节注重精细化营运。(ta/w)(港股报价延迟最少十五分钟。沽空资料截至 2025-02-27 16:25。)
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