东方甄选透露：靠“送礼”单日卖500万元
南方财经2月27日电，东方甄选近日首次向外界透露了借助微信“送礼”功能爆发的案例。2025年元旦，东方甄选微信小店经历了送礼订单的首次爆发，当日送礼订单数量相比前一天暴增1622%。除夕夜，东方甄选的微信小店，一天GMV就突破了500万元，送礼订单占比高达85%。
据负责人透露，东方甄选微信小店下一步将聚焦两大方向：一是将发力在送礼物场景的搜索运营方向；二是强化内容生态布局，充分发挥其在短视频、直播等内容领域等优势。
（文章来源：南方财经网）
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