从“神药”到“神器”,医疗健康领域的虚假宣传正在向医疗器械板块蔓延。一款备案用途为物理降温的医疗器械产品,正在电商平台以“近视克星”的身份收割消费者。记者调查发现,标称“国药健康”的医用冰垫通过虚构疗效、混淆企业背景等方式,在多个电商平台构建起“近视治疗”的营销骗局。 降温冰垫变身“近视神器”在某电商平台“韩洹医疗器械专营店”内,这款标价168元的医用冰垫使用“900度以内都可恢复”、“不降全退”...
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