Warby Parker to sell its eyewear at Target, sending stock up 6%

Dow Jones
27 Feb

MW Warby Parker to sell its eyewear at Target, sending stock up 6%

By Ciara Linnane

Company also beat revenue estimates for the fourth quarter and offered upbeat guidance

Warby Parker Inc.'s stock soared 6% early Thursday, after the direct-to-consumer eyewear company posted better-than-expected fourth-quarter revenue and announced a new partnership with Target Corp.

New York-based Warby Parker said Target $(TGT)$ will offer its eyewear through five shop-in-shops in 2025, with the opportunity to open more in the coming years.

Each of the new locations will offer affordable eyewear including glasses, sunglasses, contacts, eye exams and vision tests.

The company (WRBY) had a net loss of $6.9 million, or 6 cents a share, for the quarter, narrower than the loss of $19.0 million, or 16 cents a share, posted in the year-earlier period. The FactSet consensus was for EPS of 3 cents.

Revenue rose to $190.6 million from $161.9 million a year ago, ahead of the $188.0 million FactSet consensus.

The company is now expecting 2025 revenue of $878 million to $893 million, ahead of the FactSet consensus of $872.1 million.

It expects to open 45 stores, including the shop-in-shops at Target.

The company ended 2024 with $254.2 million in cash.

The stock has gained 57.9% in the last 12 months, while the S&P 500 SPX has gained 17.3%.

-Ciara Linnane

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February 27, 2025 07:33 ET (12:33 GMT)

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