事件描述近期布鲁可携奥特曼、变形金刚、英雄无限、火影忍者、圣斗士星矢和芝麻街等多个全球知名IP 系列产品亮相德国纽伦堡玩具展。事件评论拼搭角色玩具市场细分龙头,通过奥特曼IP 获得高速增长。2023 年布鲁可实现约18 亿元GMV,在中国拼搭角色类玩具细分市场及全球拼搭角色类玩具细分市场的市场份额分别为30.3%及6.3%,位列中国第一大、全球第三大龙头,公司早期的大颗粒积木制造为公司积木人生产...
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