又一外资品牌退出中国

i商周
25 Feb

资生堂旗下男士护肤品牌SIDEKICK侍刻已于2024年12月正式退出中国内地市场。这一决定标志着该品牌自2022年7月进入中国市场以来,仅运营了不到30个月。资生堂于2022年6月推出SIDEKICK侍刻,专为亚洲Z世代男性打造,定位“新奢复合护肤品牌”。其核心理念是通过天然成分与前沿技术结合,解决男性肌肤问题。品牌旨在填补高端男士护肤市场的空白,目标为5年内成为中国市场前三。如今,侍刻...

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