金吾财讯 | 东方甄选(01797)尾盘走高，截至发稿，涨9.1%，报14.14港元，成交额3.77亿港元。消息面上，花旗表示，东方甄选董事长俞敏洪指，对与胖东来合作持开放态度，并强调东方甄选的产品品质标准与胖东来保持一致。该行相信，潜在的合作模式包括共同开发品牌产品，或将胖东来的精商品整合到东方甄选的平台上。此外，东方甄选近日披露微信小店“送礼”功能相关销售数据，于今年元旦经历送礼订单的首次爆发，当日送礼订单数量相比前一日暴增16.22倍。除夕夜，东方甄选的微信小店单日GMV突破500万元人民币，送礼订单占比高达85%。使用送礼功能的用户中，年轻男性占比从日常的40%跃升至57%。此外，东方甄选微信小店下一步将聚焦两大方向，包括将发力在送礼物场景的搜索营运方向；强化内容生态布局，充分发挥其在短视频、直播等内容领域等优势。
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