智通财经APP获悉，大和发布研报称，将周大福(01929)评级从“跑输大市”一举上调至“买入”，目标价由7港元上调至11港元。大该行下调集团2025至26年的每股盈测11至17%，但调升2027财年的每股盈测2%，以反映固定价格产品的贡献日益增加，利润率因而提高。
大和认为，市场过份高估与老铺黄金(06181)之间的竞争忧虑，而且低估了周大福正在进行的品牌升级措施所带来的利好因素。其次，该行认为市场忽略了周大福的传统黄金系列HUA Collection正有潜力演变成独立品牌，从而释放重大价值。另外，该行认为周大福先前的快速店铺扩张策略正急剧逆转，料净利润或于2024财年下半年触底，该公司股价仍被严重低估。
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