雷军卖家电,奔向1000亿

21世纪经济报道
03 Mar

雷军,也在搅动家电江湖。  2月27日,小米发布中央空调,一台2.9万块。整场发布会,雷军专门给新产品,留了9分钟时间。  “中央空调,是空调品类的制高点,它的技术密度高、品控等级严格。”公司高管称,对标头部品牌“大金”。  “给行业一点震撼。”在预热阶段,其高管放言。  2024年,在中国市场,小米空调销量位居第四。管理层今年的目标,是成为第三名。  据统计,2023年10月-2024年9月,...

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