“2025年开年,安踏就遇到震惊业界的事。”近期,上海联合产权交易所的公告发布,安踏与中国奥委会长达16年的合作宣告结束。 李宁 取而代之,成为2025-2028年中国奥委会及中国体育代表团官方体育服装合作企业。这一变动在行业内引发强烈震动,安踏此次的战略调整究竟是否明智,备受各界关注。要知道,安踏与中国奥委会合作不仅助力中国运动员在赛场上屡获佳绩,更让安踏品牌知名度大幅提升。彼时,借助与...
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