GB News: Huge losses continue despite sales and audience surge

cityam
28 Feb
Nigel Farage is a high profile presenter on GB News. (Photo by Dan Kitwood/Getty Images)

GB News has reported another huge loss despite its revenue more than doubling and its audience continuing to grow.

The TV channel, whose well-known presenters include Reform UK leader Nigel Farage, fell to a pre-tax loss of £33.4m in the year to 31 May, 2024.

The loss comes after GB News also made a pre-tax loss of £42.4m in the prior 12 months.

Newly-filed accounts with Companies House also show that the channel’s revenue more than doubled over the same period from £6.6m to £15.7m.

From advertising, GB News generated a revenue of £8.8m, up from £4.2m, while its digital sales rose from £2.1m to £5.7m.

Sponsorship revenue grew from £127,963 to £429865 but radio revenue was slashed from £131,166 to £51.243.

According to Barb figures, GB News racked up an average of 3.1m month viewers in the year, up from 2.7m, while its average linear share rose from 0.45 per cent to 0.69 per cent.

Across its owned and operated website and apps, GB News secured 17.9m unique views, up from 17.3m, and 72.9m page views, up from 51.9m.

On Facebook and Youtube, its reach rose from 37.8m to 48m while its subscribers across all main social media platforms also increased from 2.5m to 3.9m.

GB News ‘to be largest news channel by 2028’

A statement signed off by the board said: “With television audience share up 53 per cent and radio audience share up 61 per cent year on year, audiences across linear platforms again grew strongly in the last year.

“To drive this growth, the management continued to evolve the company’s programming line up and adapted to the inevitable challenges faced by the group as it takes market share in a well-established market.

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