【SU7 Ultra如何定价？雷军：对标特斯拉，低于60万有惊喜后来定50万出头】金十数据3月2日讯，小米创办人，董事长兼CEO雷军在直播中谈到SU7 Ultra的问题，他表示，SU7 Ultra的定价是要对标特斯拉的，最接近的就是 Model S Plaid版，但SU7 Ultra的性能强很多，配置高很多。雷军称，当时自己提出能不能和特斯拉卖一样的价钱，卖81.49万元行不行，后来测试了一下，在10分钟时间，就有3680人交了订金，当时很激动。他得出结论，81.49万元是消费者能接受的价钱，但销售量可能就是几千台一万台。雷军谈到，后来又经过调研，发现消费者预期价格是60-70万元，但如果在60万元之内就有惊喜，后来考虑后，决定SU7 Ultra定50万出头的价钱。
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