发力9.9元咖啡,“CFC”广告硬刚肯德基,麦当劳急了?

时代财经
02 Mar

即便已经进入中国市场35年,这家西式快餐巨头面对中国市场的洗牌加速度,也不得不持续“折腾”。过去的2个月,麦当劳中国格外活跃。一边在全国各地投放推广自家鸡肉品质的CFC(无笼好鸡Cage Free Chicken的缩写)广告,向老对手肯德基“贴脸开大”,将自己送进话题中心。一边向打工人的钱包展开连环攻势:将鲜煮咖啡升级为鲜萃咖啡并推出赠饮活动;推出9.9元“鲜萃有堡”早餐套餐;还在原本13.9元...

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