前不久,古驰(Gucci)在中国市场一天连关两家门店的消息引发市场关注。这背后是国际奢侈品品牌去年以来在中国市场“遇冷”,同样“遇冷”的还有国际美妆企业的高端美妆产品。 消费者的消费偏好发生转变已成为业内共识。让奢侈品企业“感到头疼”的中国市场究竟发生了哪些深层次的变化?奢侈品企业需要作出哪些策略性的转变? 值得一提的是,贝恩公司的报告显示,受出境游的回暖以及汇率利好的推动,中国消费者的...
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