2月28日,由阅文集团主办的“2024阅文IP盛典”上,2024阅文IP盛典榜单(下称“榜单”)正式揭晓。其中,约92%的上榜作品已走向国际市场,同比上届增长超20%。 随着《庆余年》《一人之下》等头部IP在文影漫游领域的全面拓展,中国IP授权市场全面崛起。《2024中国品牌授权行业发展白皮书》显示,截至2023年,本土化IP连续3年成为中国IP授权市场第一大来源。本届盛典上榜IP已有超9成输出...
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