智通财经APP获悉，东方甄选(01797)涨超4%，截至发稿，涨4.78%，报13.58港元，成交额2.16亿港元。
消息面上，花旗发布研报称，给予东方甄选“买入”评级，目标价18.5港元。东方甄选董事长俞敏洪表示对与胖东来合作持开放态度，并强调东方甄选的产品品质标准与胖东来保持一致。该行相信，潜在的合作模式包括共同开发品牌产品，或将胖东来的精商品整合到东方甄选的平台上。
值得一提的是，“微信视频号创造营”公众号此前发布东方甄选微信送礼相关数据。数据显示，2025年元旦，东方甄选微信小店送礼订单数量较前一天增加1622%。2025年除夕夜，东方甄选微信小店送礼物订单量超过5万，较前一天激增661%，全天GMV超过500万。目前，东方甄选微信小店送礼订单在整体订单中占比已达85%，部分重要节假日时占比超过90%。
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