SU7 Ultra都是谁在买，雷军：传统豪车增换购用户占八成
原标题：SU7 Ultra都是谁在买，雷军：BBA、保时捷、法拉利等增换购车主占比超八成
在日前直播中，小米董事长CEO雷军称，截止到3月2日17:00，小米SU7 Ultra大定已超过19000台，锁单超过10000台，已达成全年销量目标。
首批车主中，年龄以30-35岁为主，女性车主占比接近20%，且正在不断上升。
购车群体中，传统豪车增换购用户（BBA、保时捷、法拉利等）占比80-90%；而BBA的奔驰E、宝马5系、奥迪A6L车主，大约占比50-60%，我们也诚邀56E用户体验SU7 Ultra。
据悉，在2月27日的小米SU7 Ultra的上市发布会上，小米SU7 Ultra的起售价为52.99万元，比此前公布的预售价81.49万元低了28.5万元。
价格直降近30万元，雷军解释了降价原因：我们发现以前买BBA的用户，尤其是‘56E’(宝马5系，奥迪A6，奔驰E级)，非常渴望拥有Ultra，但觉得有点小贵。
而我们小米汽车的使命是，哪怕做豪车，也要让更多喜欢我们的人买得起。讨论三四个月后，最终定价在52.99万元。
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