智通财经APP获悉，摩根士丹利发布研报称，自2023年中旬已对内地珠宝市场持审慎态度，但其近期的消费者调查发现，黄金饰品的快速增长是由产品升级、对宝石的需求改善以及高端化趋势所致，这有利于高级本地品牌及外国奢侈品牌从大众品牌和无品牌珠宝手中夺取市场份额。将周大福(01929)评级由“与大市同步”升至“增持”，目标价由8.3港元升至10.5港元;首次覆盖老铺黄金(06181)，给予“与大市同步”评级及目标价555港元。
该行表示，高级黄金产品的快速崛起反映出消费者愿意为优质工艺和设计支付溢价，预计更多本地品牌将瞄准这类消费群体，而最具代表性的品牌应继续表现优异。该行基于主要的珠宝购买标准，对18个国内外珠宝品牌进行排名，其中老铺黄金、周大福珠宝、宝格丽和卡地亚表现尤为突出。
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