联合利华新任CEO的首场硬仗:印尼市场如何翻盘?

农食网
04 Mar

在全球消费品市场,印尼正成为联合利华的一场关键战役。作为全球第四大人口国,这个新兴市场不仅是联合利华的重要收入来源,更是其发展中国家业务的缩影。然而,近年来,这家消费品巨头在印尼的表现却持续低迷,本土竞争对手的崛起让其步履维艰。对于联合利华新任CEO Fernando Fernandez来说,修复印尼的业务是当务之急。Fernando Fernandez他面临的一系列挑战包括剥离冰淇淋业务和削减...

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