Tesla owners are finding creative ways to distance themselves from Elon Musk. They are now removing Tesla logos from their vehicles, replacing them with badging from other automakers, and even using projections on a Cybertruck in one case.

We previously reported on the surge in sales of stickers reading variations of “I bought this car before I knew Elon was crazy.” One particular business selling such stickers claimed to be selling hundreds per day as Tesla owners are looking to distance themselves from the automaker’s CEO.

Things have escalated since then, and the hate against Tesla has ramped up quite a bit. Some Tesla owners are even worried about people vandalizing their vehicles.

Now, some Tesla owners have found some more creative, tongue-in-cheek ways to distance their Tesla ownership from Elon Musk than slapping a sticker on their bumper.

For example, Tesla vehicles are being spotted de-badged with the Tesla logos replaced with badges from other automakers (pictures via Stonk King):

It’s not exactly a new phenomenon, but lately, more of these Tesla vehicles with other automaker logos have been spotted.

But here’s an even more creative and clearer example of a Tesla owner trying to distance themselves from Musk.

A Tesla Cybertruck projecting images on its tailgate has been spotted several times in the last week:

It displays pleas not to graffiti the vehicle and adds things like “this truck already makes me look stupid enough.”

The short video is signed “Mussk production,” with the “ss” referencing the Schutzstaffel, a Nazi paramilitary group.

Electrek’s Take

Obviously, these are somewhat tongue-in-cheek examples, but between these, Tesla protests worldwide, and declining sales, it is genuinely mindboggling to see the destruction of Tesla’s brand in such a short period of time.

I have been covering Tesla for roughly 15 years and I remember when it was completely unknown brand, loved only by a handful of EV nerds, like myself, and hated by fossil fuel propagandists.

It took a great deal of work from Tesla employees and the EV community to build Tesla into an incredibly beloved global EV brand. A deep social media addiction, purchasing of Twitter, a move into politics, a few salutes, and now most of that incredible work is gone.

It takes years to build a reputation and seconds to destroy it.

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