新兴品牌营收涨近150%,服装业优等生江南布衣顺利完成大考?

Ofweek维科网
04 Mar

2025年的中国服装行业,正在经历一场深刻的结构性变革。先是传统大众品牌陷入同质化竞争泥潭。2024年上半年,海澜之家、雅戈尔等头部企业净利润都在同比下滑,太平鸟、地素时尚等全品类集团利润跌幅甚至接近或超过30%。再是聚焦细分市场的高端品牌开始逆势崛起。专注高尔夫服饰的比音勒芬上半年收入利润双增15%,专注户外运动服饰的始祖鸟,其母公司亚玛芬的收入及毛利也在高速增长。而设计师品牌江南布衣2025...

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