Holley (HLLY) said Tuesday that it will expand into Mexico in response to "strong market demand."
The company said it plans to enter Mexico in stages, starting with its modern truck and off-road consumer vertical, which includes mid-sized pickups and other highly customized vehicle fitments in the region.
To support the expansion, Holley said it has launched a dedicated website and social media channels, as well as partnerships with key influencers.
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