中国火锅品牌正在逐步打开中东市场的大门。 近年来,刘一手、海底捞、小龙坎、哥老官等在中国各城市常见的连锁火锅品牌,纷纷进入中东市场。加之支付宝在当地逐渐普及,当地华人想要在中东地区吃顿地道的中国火锅并不是难事。 中东市场人均消费远高于国内和东南亚,人种构成又比欧美市场复杂。作为连接东西方的重要枢纽,中东以其开放的商业环境和多元文化的包容性著称,吸引中国餐饮品牌奔赴掘金,但在这里做生意,也并不...
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