据悉，盒马今年会持续聚焦盒马鲜生业态的逆势扩张，明确其在新的财年将开出近100家盒马鲜生店，将进入几十个新城。
盒马CEO严筱磊在2024年底的内部信中透露，公司聚焦在盒马鲜生和盒马NB两大核心业态，前者复制成功模型，后者打磨最优模型，有望冲击千亿规模。去年，盒马在连续9个月整体盈利的基础上实现了双位数增长，进入了21个城市开出了72家鲜生店，其中进入的新城市场在蛇年春节期间表现极为亮眼，“2025年的盒马年货节打了有史以来战绩最漂亮的一仗。”
2月中旬，马云曾前往长沙盒马鲜生门店进行视察，网上流传马云与盒马门店员工笑容满面的合影，也有门店员工向媒体透露“他很满意我们这里。”业内人士认为，这也预示着盒马2025年将会保持高歌猛进的势头，进入全新的高质量发展阶段。
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