By David Bull
March 3 - (The Insurer) - CRC Group has announced a new structure under two divisions, Specialty + Benefits and Underwriting, coinciding with a rebrand in a move it says will unify its operations and reinforce its position as a “pure-play, independent wholesale and underwriting industry leader”.
The transition will also see the TIH brand replaced by CRC Group as the company’s corporate brand, following the spinoff of the broader TIH business from Truist Financial Corp and subsequent sale of former retail broking stablemate McGriff to Marsh last year.
The Specialty + Benefits division includes the company’s wholesale property and casualty operations, which will now operate under the CRC Specialty brand.
It will also include the group’s employee benefits business, which will transition from the BenefitMall brand to CRC Benefits later this year.
Meanwhile, the underwriting division will include CRC Group’s Starwind and AmRisc MGA, MGU and programs businesses.
Commenting on the changes, CRC Group CEO Dave Obenauer said: “As we continue to grow and evolve, it is critical that our brand reflects the strength of our people, our expertise, and our commitment to helping clients move faster and go further.
“This transition will enable us to present a clearer, more unified message while reinforcing our leadership in the marketplace.”
In a statement, CRC Group said its new logo introduces a modernised look and feel to distinguish the firm in the marketplace, with a tagline “Move Faster, Go Further”.
“It also reinforces the company’s vision of being the destination for top insurance talent – attracting and inspiring the industry’s best to drive innovation and success,” said the statement.
As previously reported, CRC Group has been back on the front foot in hiring and M&A since being taken out of Truist as part of the Stone Point Capital-led TIH buyout, and then with the more recent divestment of retailer McGriff that has enabled the wholesaler to pitch itself as an independent firm.
This publication revealed last month that CRC Group is in talks for the proposed acquisition of Stone Point Capital stablemate ARC Excess & Surplus.
In December, E&S Insurer was first to report that CRC had purchased SLB Insurance Group in its first acquisition since the McGriff sale.
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