金吾财讯 | 中信建投发研报指,学习是一个慢过程且具有反人性的特点,但每一轮技术革新都带来教育行业的重大变化。ChatGpt开启生成式AI时代,DeepSeek则大幅降低成本,AI教育蝶变在即。该行认为AI“替代辅导老师”将远易于“替代主讲老师”,未来甚至每个学生都需要AI学习助理。当下,AI教育在拍照搜题、错题、测评、个性化答疑较成熟,并赋能企业内部提质增效,但在精准学习有待提升。AI教育应用潜力最大的是校外学习的学练测评环节,商业化方向包括:①大模型加持下的智能教育硬件,集问答、辅助、教学为一体,有望取代辅导老师职能(答疑、批改、测评,练习过程)、部分教学老师(知识点讲述,学习过程);②满足特定教育场景的AI教育2C软件应用(语言学习、答疑);③B端应用场景。
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