携程(09961.HK) (TCOM.US) 与山东文旅集团近日达成全方位战略合作，将围绕“平台赋能+产业创新”主线，共同构建覆盖“产品开发、营销推广、产业协同”的文旅产业新生态。
在产业协同层面，双方将聚焦“文旅+”创新业务开发。通过“文旅+赛事”、“文旅+演艺”及“文旅+会展”等模式，引入国际级IP资源，打造具有山东特色的沉浸式体验产品。深化包销及分销协同合作，借助携程线上渠道，助力山东文旅集团旗下产品更好地触达全球消费者，开发符合国际市场需求的特色旅游线路。
在乡村振兴与生态共建方面，携程将与山东文旅集团深度合作，通过“公司+村集体+农户”模式带动就业增收，联合开发“非遗+民宿”特色产品，促进传统文化与现代旅游融合发展。(ta/a)(港股报价延迟最少十五分钟。沽空资料截至 2025-03-05 16:25。) (美股为即时串流报价； OTC市场股票除外，资料延迟最少15分钟。)
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.