March 5 (Reuters) - Amazon.com's AMZN.O Prime Video will begin offering AI-aided dubbing in English and Spanish on licensed movies and series starting Wednesday, the company said, in a bid to boost viewership and bring its content to more customers worldwide.
The artificial intelligence-based dubbing is set to be available on 12 licensed movies and series initially, Prime Video said. The feature will only be available on titles that do not already have dubbing support.
The move by Prime Video, which has more than 200 million customers worldwide, is the latest example of how media companies are integrating AI into their offerings to improve customer experience.
Walt Disney's DIS.N ESPN network last year said it was exploring the use of AI to help personalize its news and recap show "SportsCenter" to cater better to younger audiences.
(Reporting by Deborah Sophia in Bengaluru; Editing by Alan Barona)
((DeborahMary.Sophia@thomsonreuters.com))
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.