高盛:苹果1-2月AppStore平均表现符合趋势,Q2服务业务预计符合指引

智通财经
06 Mar

高盛发布研报指出,根据SensorTower的数据,苹果AppStore 2月份的收入环比下降了10.0%(1月份为增长2.7%),而从历史上看,1 - 2月份的平均环比下降幅度为7.2%;进而导致2月份收入同比增长收窄至8.6%,而1月份为17.6%。与此同时,AppStore 2月下载量环比下降了13.3%(1月环比增长2.6%),而从历史上看,1月至2月的平均环比下降幅度为-9.7%,2月下载量同比增长1.8%(1月同比增长6.1%)。

虽然2月份AppStore收入和下载量的最新趋势低于季节性,但值得注意的是,这是在1月份表现强劲之后出现的。因此,高盛认为,过去两个月的总体数据仍在很大程度上支持苹果最近的指引,即25年第二财季(截止至3月底)服务业务以低两位数增速同比增长;不过,这取决于3月份的表现与季节性水平基本一致,这一点值得关注。

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