家乡互动预计2024年净利润亏损7500万元至8500万元
3月7日，家乡互动（03798）发布公告，预计截至2024年12月31日止年度的收益约为13.81亿元，较截至2023年12月31日止年度的收益17.8亿元减少约22%。此外，预计该年度将录得净亏损约为7500万元–8500万元，而截至2023年12月31日止年度则录得盈利约4.4亿元。
公告指出，收益下降的原因主要包括：一是公司主动调整商业化策略，导致部分游戏流水下滑，整体收益同比下降；二是分销渠道成本和联运成本的增加，造成销售成本大幅增长；三是为保持市场份额，公司加大了市场推广力度；四是部分联营公司产生的坏账及亏损，进一步导致盈利下降并形成亏损。
（文章来源：财中社）
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