亚马逊巴西站降本增效,中国卖家角逐拉美电商新战场

白鲸出海
06 Mar

原标题:亚马逊巴西站降本增效,中国卖家角逐拉美电商新战场作者:兔克出海来源:兔克出海题图来源 | Unsplash2024 年 2 月,亚马逊巴西站接连出台两项关键政策:针对手机、家居、服装等 17 个核心类目实施最高 3% 的佣金下调,同时对价值低于 79 雷亚尔(约合 110 元人民币)的商品降低 FBA 物流费用。这两项措施直接降低卖家综合运营成本约 5%,标志着亚马逊在巴西市场的战略升级。...

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