携程的“成长烦恼”:常态化经营下的挑战与突围

砍柴网
06 Mar

来源:连线Insight(ID:lxinsight)作者:王慧莹编辑:子夜去年一整年,旅游市场的热点层出不穷,一波又一波的旅行热潮让OTA平台们也吃到了不少蛋糕。比如携程发布的2024年Q4财报及年报显示,其全年净营业收入为533亿元(人民币,下同)同比增长19.73%;净利润为172亿,同比增长72%。能在常态化经营中实现增长,对携程来说无疑是个好消息,但并不意味着它可以高枕无忧。本质上,旅游...

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