“雪王”突围3月3日,港股迎来年内最轰动的IPO——蜜雪冰城以每股202.5港元的发行价登陆港交所,首日股价飙涨43.2%,市值突破1093亿港元,门店数量超越星巴克成为全球现制饮品行业第一。这场资本盛宴的背后,是高达5258倍的超额认购和1.82万亿港元冻结资金的疯狂追捧,创下港股新股认购新纪录。蜜雪冰城用一场“逆周期”表演,宣告了新消费领域“高质平价”模式的胜利。市场分析人士认为,蜜雪集团...
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