在现在这个“流量最重要”的时代,体育明星成了商业界特别受欢迎的对象,郑钦文就是其中 很突出的一位。她不光给自己赢得了很多赞扬,还让她代言的品牌耐克在大家面前火了一把。不过,在风光的背后,耐克和郑钦文的合作到底能给品牌带来多少可以持续的好处呢?看看 耐克这几年的情况,也许我们能找到答案。1从“国民女神”到“商业钦文”——郑钦文的爆红之路一提到郑钦文,就会让人想起2024年巴黎奥运会赛场上她披着国旗的...
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