Gap Seeks to Become 'High-Performing Company'; Athleta Remains a Pending Task -- Market Talk

Dow Jones

Mar 07, 2025

1759 ET - Gap Inc. continues to work to become a high-performing company, CEO Richard Dickson says on a call with analysts. "The continuous improvement of that is sequential," Dickson says, adding that the apparel retailer is moving into a continuous improvement model. The pending task for Gap is now fixing its active lifestyle brand Athleta. "Athleta has made progress in a number of areas this past year. However, we are still in the process of resetting the brand, which in the near term may result in choppy quarterly performance," Dickson says. The company's outlook assumes continuing strength at Old Navy and Gap, a stabilizing performance at Banana Republic, and a longer recovery timeline at Athleta, Finance Chief Katrina O'Connell says. Shares rise 15%, to $22.36. (sabela.ojea@wsj.com; @sabelaojeaguix)

(END) Dow Jones Newswires

March 06, 2025 17:59 ET (22:59 GMT)

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The pending task for Gap is now fixing its active lifestyle brand Athleta. \"Athleta has made progress in a number of areas this past year. However, we are still in the process of resetting the brand, which in the near term may result in choppy quarterly performance,\" Dickson says. The company's outlook assumes continuing strength at Old Navy and Gap, a stabilizing performance at Banana Republic, and a longer recovery timeline at Athleta, Finance Chief Katrina O'Connell says. Shares rise 15%, to $22.36. (sabela.ojea@wsj.com; @sabelaojeaguix) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  March 06, 2025 17:59 ET (22:59 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Gap Seeks to Become 'High-Performing Company'; Athleta Remains a Pending Task -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGap Seeks to Become 'High-Performing Company'; Athleta Remains a Pending Task -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-03-07 06:59</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<pre>\n \n</pre>\n<p>\n  1759 ET - Gap Inc. continues to work to become a high-performing company, CEO Richard Dickson says on a call with analysts. \"The continuous improvement of that is sequential,\" Dickson says, adding that the apparel retailer is moving into a continuous improvement model. The pending task for Gap is now fixing its active lifestyle brand Athleta. \"Athleta has made progress in a number of areas this past year. However, we are still in the process of resetting the brand, which in the near term may result in choppy quarterly performance,\" Dickson says. The company's outlook assumes continuing strength at Old Navy and Gap, a stabilizing performance at Banana Republic, and a longer recovery timeline at Athleta, Finance Chief Katrina O'Connell says. Shares rise 15%, to $22.36. 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The pending task for Gap is now fixing its active lifestyle brand Athleta. \"Athleta has made progress in a number of areas this past year. However, we are still in the process of resetting the brand, which in the near term may result in choppy quarterly performance,\" Dickson says. The company's outlook assumes continuing strength at Old Navy and Gap, a stabilizing performance at Banana Republic, and a longer recovery timeline at Athleta, Finance Chief Katrina O'Connell says. Shares rise 15%, to $22.36. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4094":"服装零售","GAP":"Gap, Inc"},"translate_title":"Gap寻求成为“高绩效公司”；Athleta仍然是一项悬而未决的任务——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GAP":0.9},"content_text":"1759 ET - Gap Inc. continues to work to become a high-performing company, CEO Richard Dickson says on a call with analysts. \"The continuous improvement of that is sequential,\" Dickson says, adding that the apparel retailer is moving into a continuous improvement model. The pending task for Gap is now fixing its active lifestyle brand Athleta. \"Athleta has made progress in a number of areas this past year. However, we are still in the process of resetting the brand, which in the near term may result in choppy quarterly performance,\" Dickson says. The company's outlook assumes continuing strength at Old Navy and Gap, a stabilizing performance at Banana Republic, and a longer recovery timeline at Athleta, Finance Chief Katrina O'Connell says. Shares rise 15%, to $22.36. (sabela.ojea@wsj.com; @sabelaojeaguix) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 06, 2025 17:59 ET (22:59 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}